Vivendi has since issued a warning: if Gameloft is not open to “fruitful co-operation”, it will not exclude taking control. Mr Guillemot fears Vivendi is planning a similar strategy at Ubisoft.
“If we want to make a big international movie, we talk to Fox, Warner or Sony Pictures about it. They are specialists in that industry. We are not going to talk to Canal Plus.”
“If you want a company, you negotiate with that company and you buy it. ” (= we don’t appreciate that Vivendi is buying 15% behind our back)
So how does he (Guillemot) intend to defend his company in the event that Vivendi goes for control?
A first step will come on Thursday, when he presents shareholders with a medium-term growth plan.